A plain-English read on where we're winning, where to watch, and what to do next — for the month just closed and the financial year it completes. Companion to the full month-end dashboard.
| Area | June (month) | FY25/26 (year) | Bottom line |
|---|---|---|---|
| Revenue & Pipeline | ● Green | ● Green | Record June; record annual profit. Watch revenue mix concentration. |
| Audience & Traffic | ● Amber | ● Amber | Softer, and clouded by bot traffic. Grow the real advisor audience. |
| Social & eDM Reach | ● Amber | ● Amber | LinkedIn + eDM up; Meta organic down. Rebalance the effort. |
| Competitive Position | ● Amber | ● Green | #1 AU rank & engagement; lost visit crown. Answer Travel Daily. |
Our best month of the year — $321.9K in, up 102% on May, $133K profit. One partner (Qantas, $165K) drove about half of it, so it's a peak, not a new baseline.
The bottom line is the story: $587K net profit, up 35% — our most profitable year ever — even though revenue was flat ($2.45M, −3.6%). We earned it by cutting costs 18%, not selling more. Ad Sales (our core, 82% of revenue) grew +2.6%.
Page views fell 20.5%, but a big share is crawler traffic from Singapore & China that's normalising. Strip those out and real audience is ~189K — and the people who do visit stay nearly 3 minutes.
3.6M page views for the year, but the number is inflated by bots and softened through the second half (446K in July → 244K in June). The real trade audience — not the raw count — is what matters.
A mixed month. Facebook (−33%) and Instagram (−26%) reach fell, but LinkedIn jumped +66% and eDM stayed strong (328K sent, 39.5% open). Paid social scaled up +44%.
LinkedIn and eDM are our growth engines. Facebook / Instagram organic reach is in structural decline across the whole industry — not a Karryon-specific problem.
Travel Daily overtook us on raw visits this window (183K vs our 159K) — we lost the volume crown. But we still hold the best AU rank (#14,491) and a clear engagement lead: our readers stay longest (2:58) and bounce least (42%).
Over the year we took the #1 Australian rank (overtaking Travel Weekly) and led the group on engagement quality throughout — a genuine strength to sell to partners.
Protect the Ad Sales core and cost discipline, but reduce reliance on a few big partners. Rebuild Luxury + Niche is Nice, and scale the newer streams (Podcasts, KOLAB).
Report traffic ex-bots so it reflects real advisors, and invest in the content + SEO that grows the genuine AU trade audience — not the crawler-inflated number.
Defend and grow traffic, while leaning hard on our #1 AU rank and engagement lead in every partner conversation — quality beats raw volume.